Chapter 1: It’s Time for a Transformation Plan
Welcome to the Premiere Chapter of The Marketing Plan Podcast “People are always blaming their circumstances for what they are. I don’t believe in circumstances. The people who get on in the world are...
View ArticleChapter 2: Four Questions to Create Your Brand Story
If you organize your life around your passion, you can turn you passion into your story and then turn you story into something bigger; something that matters. ~ Blake Mycoskie, founder of Tom’s Shoes...
View ArticleChapter 3: The Four Principles of Customer Relationships That Pay
“It is obvious that when a man runs the wrong way, the more active and swift he is, the further he will go astray.” ~ Sir Frances Bacon In this Chapter of The Marketing Plan Podcast: 1. The Dean...
View ArticleChapter 4: Earning Word-of-Mouth Conversation through Brand Engagement
“To put everything in balance is good, to put everything in harmony is better.” ~Victor Hugo Harmony. This is what a marketing plan is all about, a harmonious presentation of your brand that causes...
View ArticleChapter 5: The 3 Hitches Your Marketing Message Needs if You Want People to...
“The objection to conforming to usages that have become dead to you is that it scatters your force.” ~ Ralph Waldo Emerson “Clear a new field instead of manuring the old; …Do not seek expressions, seek...
View ArticleThe Non-Formula for Creating a Naturally Authentic Great Brand
I grew up a military brat. That meant growing up in a racially and ethnically diverse world. I had two best friends throughout junior high and high school. We played sports together, went through...
View ArticleChapter 6: Technology, Tools, and Resources for Your Marketing Infrastructure
“Let us not look back in anger or forward in fear, but around in awareness.” ~ James Thurber Chapter 6 of The Marketing Plan Podcast is about implementing your marketing plan. The Dean reveals his...
View ArticleChapter 7: Who’s Responsible For Brand Building?
Chapter 7 of the Marketing Plan Podcast is about the ‘Who’ and ‘How’ of brand building. “Turn from your doubts with horror, as you would from blasphemy; for they are blasphemy.” ~ Hannah Whitall Smith...
View ArticleChapter 8: Improving Your Website Homepage Experience
This Chapter of the Marketing Plan Podcast is about helping customers arriving at your website to understand who you are and what you have to offer. Why this is important: The homepage helps customers...
View ArticleChapter 9: Word of Mouth 101, What Makes a Brand Talkable
This chapter of The Marketing Plan podcast is about building brands that earn word of mouth. Why this is important: You must understand the source of word-of-mouth marketing if you hope to build...
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